I “reach out” because I don’t care.
Lately I've been noticing the phrase "reaching out" used more and more. It used to feel like a phrase that actually meant something but now people are using it to add the illusion of effort.
"Thanks for reaching out"
"We reached out'
It's a way to say you really really tried but in actuallity you did not try. It wasn't that hard. Stop using the phrase "reaching out".
Just to prove I'm not insane I did a google trends search for the terms "reach out","touch base", "get in touch", "reaching out".
Notice how in late 2008 the term "reach out" sees a spike. It's totally taken over terms like "touch base".
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